Sunday, July 15, 2012

Sigue Sigue Sputnik- "21st Century Boy" dir (? any ideas?) (1984)

"Sigue Sigue Sputnik might be the first band to admit that their branding was more important than the music. Indeed, Tony James never allowed record executives to hear SSS demo tracks, instead playing them a short video collage of futuristic and science-fiction movie clips

"Conflict’s ascetic vegan anti-capitalism is the polar opposite of Sputnik’s total embrace of hi tech corporate culture. The  video for “21st Century Boy” includes a shot of Martin Degville licking a Sony Discman. Sigue Sigue Sputnik embraced commercial sponsorship at a time when this was still thought of as massively uncool by most “serious” music fans".- John Eden,

Also interesting to note the possible origins of the name L-Vis 1990 in the video.